2K Hires Apex Legends Developer to Boost Struggling Action Game Project Ethos

The renowned publisher has secured a seasoned producer from the creators of Apex Legends to oversee the studio crew at 31st Union, which is currently working on the anticipated over-the-shoulder action-packed title known as this innovative game.

Leadership Shift Comes After Poor Feedback

Brinkman steps into the role of studio head at the development studio following the dismissal of former leader the ex-Sledgehammer Games executive, who was reportedly let go due to Project Ethos' lackluster initial reveal last fall.

Recently, 2K president a key figure notified staff about this strategic move through an official communication, which highlighted that playtesting had indicated the requirement for a clearer game identity.

Ismailer noted that the team is now reimagining the project with a renewed focus, aiming to better meet community desires.

Trend of Key Recruitment

The news follows a comparable move taken by 2K Games in August, when they recruited an industry veteran from the Diablo team to assist with the BioShock development group.

Below is the complete content from Ismailer's memo:

Team—

I understand you all just completed your town hall - I trust you’re as excited as I am with the positive developments. Previously I sent you all a message, I stated the following: “I am confident in this team. You all are some of the most driven and creative designers we have had the chance to collaborate with - and we’re excited for that collaboration to persist.”

Given your hard work and adaptability, especially over the last year, you repeatedly show that.

The player input from last fall’s the game demo was revealing. It validated the promise of a roguelike shooter but made clear we still had improvements to make. It uncovered the need for a clearer identity.

It has been motivating to see how far you’ve advanced. You embraced the criticism to consideration and revamped Project ETHOS with a refreshed direction - one that’s poised to achieve its ambition to our players.

Our confidence in this project strengthens every day. To advance the remarkable development you’ve made, It is a pleasure to announce Ben Brinkman as the latest Lead of 31st Union. After a period of talks, he starts with us on next week.

His leadership and experience in the PVP shooter space is considerable, having dedicated the recent years developing and leading some of the most popular franchises in the industry, such as Call of Duty: Black Ops, and most recently, Apex Legends.

I invite you all in greeting Ben in the coming days. We are all eager to continue witnessing the progress of Project ETHOS in the weeks to come.

David

Background of the Incoming Leader

The appointee presently serves in the role of senior developer and production lead at the renowned studio for their flagship title. Brinkman previously worked at Treyarch and Activision in various production roles on the iconic franchise games, and, prior to that, had periods at 2K and Electronic Arts.

Game Details and Vision

The upcoming game was unveiled in last year together with a community playtest. Initially, the developers portrayed the title as a "no-cost, 3rd-person action-packed experience and an exciting advancement on the style."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to suit your personal playstyle," the description states. "Face the competition with unique powers, stakes, and tests that change every session. Will you leave securely with your valuable rewards? Or take a risk, risk it all, and pray your squad can secure victory? The choice is up to you."

Project Ethos has not yet received an confirmed launch window or supported systems, but enthusiasts can expect additional details as production continues.

Gregory Barton
Gregory Barton

Orion Vega is an astrophysicist and science communicator who translates complex cosmic phenomena into engaging narratives for curious minds.