How Covert Filming Exposed a £28m Timeshare Scheme

Prosecutors have labeled it as a major frauds of its type in the UK.

A total of 14 defendants have been found guilty for their part in a £28 million scheme to defraud in excess of 3,500 timeshare owners.

The targets were keen to exit long-standing holiday ownership agreements and went looking for support.

Most were in the age range of 60 and 80. Over 500 of them parted with in excess of £10,000, and a single victim paid in excess of £80,000.

Those targeted were faced intense sales meetings extending for six hours. They were out of money, possessing valueless fake "points" and still bound by high-priced holiday ownership agreements they often use.

The Firm At the Heart of the Deception

The firm at the core of the scam was the organization in question. They collected clients' cash to fund the proprietors' lavish way of life of private schools, high-end properties and personal aircraft.

The individual at the head of the organization, Mark Rowe, was given a seven-and-half year sentence in January for conspiracy to defraud.

Recently, his partner Nicola was one of the final three to learn their fate.

She received a 24-month deferred imprisonment at the judicial venue after admitting illegal fund handling.

This has been a long time coming and represents a significant success for the victims who came forward, the authorities and the Crown.

The Way the Inquiry Was Initiated

The first knowledge of SMT emerged during the that particular year. The position was in the investigations unit of a media outlet, creating investigative shows.

A colleague mentioned that his mother had assumed the use of a holiday property in Spain and, after decades of vacations, had commenced searching to terminate the deal.

It is important to recall how widespread vacation properties had become with British holidaymakers in the eighties and nineties.

Vacation properties permitted families to use the equivalent unit annually, or exchange their vacation periods with additional holders who had apartments in alternative destinations. Roughly 600,000 sun-lovers accepted that option.

The first timeshare rush was paired with a lot of accounts about rip-off merchants fraudulently marketing units. They became a staple on investigative TV programmes.

The common vacation property deal locked buyers for decades.

In that period, those investors who had used their guaranteed place in the resort for decades were advancing in years, and a large proportion were hoping to wave goodbye to their timeshares.

Some had declining mobility and were unable to visit their properties. A few just believed they'd achieved their goals from them. And some had died, in frequent situations passing on their heirs to inherit the agreements - along with their regular contributions and upkeep costs.

The Investigation Unfolds

And that's where the relative had found herself. She searched the web for answers and discovered SMT, a firm whose website claimed to release her from her contract.

But, having submitted funds and booked a meeting with them, her family became suspicious.

Further research showed numerous individuals reporting they had paid money and achieved no result from the service. Indeed, they had lost money. A lot of it.

Our team started looking into what was going on. It quickly became clear that there were some shady characters active in the timeshare resale sector.

A legal professional had hundreds of individual complaints preparing to take action against the organization.

The team interviewed people who had dealt with the organization and they all told the same story. They assumed the firm would acquire their investment off them but when they participated in a session (for which they paid up front) they were informed there was no re-sale value.

In place of that, they were pushed - in fact compelled - to invest additional funds purchasing "Monster Rewards", linked to the business's umbrella group, Monster Travel.

The nature of these rewards was somewhat vague. They appeared to be a kind of currency, offering discount travel and benefits and consumer discounts.

And they were reportedly "tradable" with additional holders, eventually.

Investing money immediately would result in an long-term benefit that would offset SMT's fees and allow the timeshare holder in profit, freed at last from their troublesome agreement.

An unbelievable offer? Certainly, that proved correct.

A 'Misleading Tactic'

Based on these descriptions were accurate, this was a massive scam.

It's what is called a "deceptive marketing."

An operator - in this case the company - "baits" the customer by marketing a particular product only to then claim it is unavailable, steering the individual towards another, inferior offering.

Such practices are unlawful. Armed with all the accounts we had assembled, we argued to secretly film one of the firm's consultations.

The process requires dedication, work, and clear arguments for why this is the exclusive approach to obtain the evidence necessary to demonstrate illegal activity.

Armed with that permission, our limited crew organized a consultation with one of the company's representatives in Stratford-Upon-Avon.

Pretending to be a potential client aiming to help his mother free from her timeshare contract|holiday ownership agreement

Gregory Barton
Gregory Barton

Orion Vega is an astrophysicist and science communicator who translates complex cosmic phenomena into engaging narratives for curious minds.