The platform is rolling out a fresh option that enables them to reduce the amount of AI-made media appearing in their feeds. This step comes as the service disclosed that it presently contains over 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread launch. This development coincides with a rise in content created by AI, fueled by emerging AI video creators.
AI Proliferation Online
It has been noted that almost 10% of the fastest-growing channels on another major platform only show clips produced artificially. A large amount of this content is deemed low-quality AI content, a term for substandard, mass-produced content that is often absurd or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, from AI artwork to informative clips, and we aim to give people the ability to see more or less of that, based on their own preferences,” commented a company executive.
AI on the Platform
The service announced that there are currently 1.3 billion videos on its network identified as artificially created. Overall, in excess of 100 mn media items are submitted to the platform daily, making AI content a minor portion of its overall inventory.
User Control Features
Users will be in a position to decrease or raise the level of AI content they view by using the “manage topic” feature in the application and choosing the AI content topic. Further subjects that can already be modified under the setting include politics, fashion, cosmetics, and movement.
Platform Guidelines
TikTok’s rules mandate content makers to label lifelike AI-made content, and it forbids harmful AI impersonations of celebrities or crisis events. Any realistic AI video that is without a tag can be removed under its community policies.
Furthermore, the app will from now on attach an AI-generated watermark to content made using its proprietary AI systems, or detected by an collaborative effort for spotting content made by AI. This step is aimed to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
The company is additionally establishing a $2 million AI literacy fund for specialists and institutions to develop learning resources about using AI responsibly. This initiative will assist non-profit groups specializing in educating coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, following discussion over plans to make redundant hundreds of review team members in the United Kingdom. TikTok is set to eliminate 439 jobs in its trust and safety department in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive stated that people-led review would remain essential, but automated tools can protect employees by eliminating the most harmful content ahead of it gets reviewed by humans. The platform stated a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is making a difference process content quickly.”
